Visitor Connect®Transform Anonymous Visitors
into Actionable Leads
Track and identify your website visitors with advanced technology—get names, emails, and postal addresses
How Visitor Connect® Works
Easy Setup
We set you up with an account and generate a pixel to add to the pages you want to track.
Immediate Tracking
Visitor data immediately starts showing up in your account including name, email and postal address.
Multi-Channel Reach
You can now reach out to identified visitors via postal mail or email.
Key Features & Benefits
60% Visitor Identification
Industry-leading identification rate for B2C websites—see who's visiting your site.
10-20x More Leads
Generate 10 to 20 times more leads compared to traditional form submissions.
Complete Contact Data
Get name, email address, and postal address for each identified visitor.
Direct Mail Ready
Postal addresses ready for immediate direct mail retargeting campaigns.
Real-Time Processing
Visitor data appears instantly in your account—no waiting for batch processing.
Flexible Integration
Easy pixel implementation works with any website platform.
Precise Pixel Firing Rules
Choose level of engagement, specific pages for pixel to fire on AND conditions that prevent firing (e.g., checkout price too low)
Data Enhancement Built In
Append phones, demographic packages and predictive model Score (1 to 100) or PersonaReveal™ persona names.
Visitor Connect® – Use Cases
E-commerce sites looking to recover abandoned carts with direct mail or email retargeting
Service businesses wanting to identify and follow up with interested prospects
Multi-location businesses tracking visitor interest by geographic location
Lead generation sites looking to capture more prospects beyond form submissions
Retailers wanting to send promotional offers to recent website visitors
B2C companies building comprehensive customer databases from web traffic
Marketing teams measuring true website engagement and visitor quality
Common Questions About Website Visitor Identification
What is website visitor identification?
Website visitor identification connects otherwise anonymous website visits with identifiable consumer information. Visitor Connect® enables marketers to identify a portion of anonymous U.S. website visitors and turn them into actionable prospects for direct marketing.
What information can Visitor Connect provide about an identified website visitor?
Visitor Connect can provide actionable contact information such as name, home address and personal email address, enabling identified visitors to be used for direct mail, email and other permitted marketing applications.
Can anonymous website visitors be identified for direct mail?
Yes. Visitor Connect can identify a portion of anonymous website visitors and provide names and postal addresses that can be used to create direct mail audiences. This allows marketers to follow up with interested website visitors even when they did not complete a form.
Can Visitor Connect identify visitors who abandon a shopping cart?
Yes. Visitor Connect can be configured to focus on high-value website behaviors such as product views, checkout activity and abandoned carts. Retail & eCommerce marketers can use these signals to build audiences for follow-up marketing.
Does Visitor Connect identify every website visitor?
No. Not every website visitor can be identified. Visitor Connect uses multiple identity sources to maximize identification coverage of eligible U.S. website visitors.
How is Visitor Connect different from traditional website retargeting?
Traditional digital retargeting generally uses advertising platforms to serve ads to previous website visitors. Visitor Connect identifies eligible visitors so marketers can reach them through direct marketing channels such as direct mail and email. Marketers often combine it with Predictive Model Lists and Online Intent Leads.
Industries Using Visitor Connect®
Website visitor identification is used across these industries to turn anonymous traffic into reachable prospects.