Find the Right People
for Your Next
Prospect Marketing Campaign.
A Conversion-Ready Audience™ brings together four dimensions—In-Profile, In-Market, In-Territory and In-Sync—to deliver people most likely to respond—and convert.
In-Profile
Look like people likely to convert.
In-Market
Looking for what you offer now.
In-Territory
Can realistically buy from or visit you.
In-Sync
Get a message that fits them.
Find Your Best Audience
Tell us a little about your campaign and we'll be in touch with insights and next steps.
A Conversion-Ready Audience™ Is:
In-Profile
Likely to Convert
Do they look like people likely to convert? Identify the people most likely to become new customers using predictive conversion models.
In-Market
Ready to Buy
Are they looking for what you offer now? Reach people actively shopping for your products and services on your website or across the web.
In-Territory
Where You Win
Can they realistically buy from or visit you? Focus campaigns on the geographic areas and locations that consistently produce your best results.
In-Sync
The Right Message
Does the message fit the audience? Use persona insight to match offers, creative and channels to the people you reach.
The right people. In the right place. At the right time.
That's the power of Conversion-Ready.
Want to understand the methodology? Read our guide to Building Conversion-Ready Audiences.
Better Audiences.
Better Results™.
Our audiences help marketers and agencies drive stronger campaign performance while reducing waste and acquisition costs.
20–50%
Higher Response Rates
Up to 2x
More Conversions
20–40%
Lower Cost Per Acquisition
Less Waste.
More Impact.
Trusted by Marketers Who Expect More
Inbound Insight's audiences helped us cut our acquisition costs and CPA by 40%.
– Director of Marketing,
Home Services Company
The quality of their data and insights make a measurable difference in our direct mail performance.
– Marketing Manager,
Financial Services Firm
We finally have confidence that our campaigns are reaching the right people at the right time.
– VP of Growth,
Insurance Provider
Common Questions About Conversion-Ready Audiences
What is a Conversion-Ready Audience?
A Conversion-Ready Audience™ is a prospect audience built around signals that indicate a person is more likely to convert rather than relying primarily on broad demographic targeting. Inbound Insight builds Conversion-Ready Audiences using predictive, intent and engagement signals to help marketers find stronger prospects for direct marketing campaigns.
What makes an audience conversion-ready?
A conversion-ready audience is evaluated across four dimensions: In-Profile (do they look like people likely to convert?), In-Market (are they looking for what you offer now?), In-Territory (can they realistically buy from or visit you?) and In-Sync (does the message fit the audience?). Prospects can come from Predictive Model Lists, Online Intent Leads or Visitor Connect®, then be strengthened across those four dimensions.
How is a Conversion-Ready Audience different from a demographic audience?
A demographic audience typically selects prospects based on predetermined characteristics such as age, income, homeownership or geography. A Conversion-Ready Audience goes further by using signals such as predicted likelihood to convert, current purchase intent or demonstrated interest in the marketer.
Can Conversion-Ready Audiences be used for direct mail?
Yes. Conversion-Ready Audiences can provide identifiable prospects for direct mail and other permitted direct marketing channels. They can supplement existing prospect lists or replace audiences that are not performing well.
Do marketers have to use all three audience sources?
No. Predictive Model Lists, Online Intent Leads and Visitor Connect can each be used independently. Marketers can use one or combine approaches depending on their campaign, available data and prospecting needs.