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    InboundInsight

    Conversion Readiness Assessment™

    Help us understand your current audience strategy so we can evaluate your Conversion Readiness and identify the highest-impact opportunities to improve results.

    This assessment takes less than 10 minutes to complete.

    SECTION 1BACKGROUND
    SECTION 2CONVERSION READINESS EVALUATION

    Evaluate your organization's Conversion Readiness across six key capabilities. Rate your current capability and briefly describe your current approach, what you've tried, and any challenges you've encountered.

    3

    How effectively do you identify and market to visitors to your website?

    READY TO BUY (In-Market)

    4

    How effectively do you identify and reach people researching or considering your products or services right now?

    READY TO BUY (In-Market)

    5

    How effectively do you use predictive analytics to score people most likely to become your customer?

    LIKELY TO CONVERT (In-Profile)

    6

    How effectively do you use customer demographic analysis, look-alike modeling, or demographic enhancement?

    LIKELY TO CONVERT (In-Profile)

    7

    How effectively are you focusing your marketing on the geographic areas and locations where you achieve the best results?

    WHERE YOU WIN (In-Territory)

    8

    How effectively do you personalize your messaging with segments and personas within your audience?

    MESSAGE RESONANCE (In-Sync)

    SECTION 3PERFORMANCE AND CHALLENGES

    Thank you!

    Your responses will help us create your personalized Conversion Readiness Scorecard and a prioritized roadmap of recommendations to improve your campaign performance.

    What Happens Next?

    • ✓ A personalized Conversion Readiness Scorecard™
    • ✓ Scores across the four key dimensions
    • ✓ Prioritized recommendations
    • ✓ A custom implementation roadmap