Inbound Insight Webinars
In our webinars, we explore practical ways to use data, analytics, and smarter
audience targeting to improve campaign performance. Better Audiences Better Results.™
Upcoming Webinar
September 30 · 2 pm Eastern
Stop Missing Great Prospects:
3 Proven Ways to Add Likely Converters to Any Campaign
Presented by Bruce Meberg, CEO of Inbound Insight
Past Webinars
Beyond Demographics: The New Era of Audience Targeting
Moving past demographics to intent-driven, predictive audience targeting. Learn how to identify the signals that matter and build audiences ready to convert.
Learn more: Conversion-Ready Audience™·In-Market Leads·PersonaReveal™
How Good is Your Audience: Find People Who Are Both Ready to Buy - and Most Likely to Convert
Discover how to build Conversion-Ready Audiences™ by combining real-time buying intent, predictive modeling, geographic intelligence, and persona-based messaging. Learn the four drivers that can transform an average audience into one built to convert.
Learn more: Conversion-Ready Audience™·In-Market Leads·PersonaReveal™
Personalize Any Campaign: Boost Conversions with Persona-Powered Messaging Using PersonaReveal™
Turn customer data into actionable personas—and use them to make every campaign more relevant. See how PersonaReveal™ uses machine learning to uncover distinct customer segments and power personalized messaging across direct mail, email, and other channels.
Learn more: PersonaReveal™·Persona Append·Segmentation System Append
Who is Most Likely to Convert? Direct Mail Breakthrough: High-Converting Predictive Audiences for Any Campaign
Stop relying on demographics alone. Learn how custom predictive models identify the prospects most likely to convert—and how marketers can use predictive scores to improve targeting, reduce wasted spend, and lower acquisition costs.
Learn more: Custom Predictive Models·Predictive Model Lists·Predictive Score Append
Closest Location Wins: Turn High-Intent Website Visitors Into Local Customers with Drive-Time Retargeting
Turn anonymous website visitors into local customers. See how to identify high-intent visitors, match them to the best nearby location by actual drive time, and create personalized direct mail and email that drives them to your stores, branches, or clinics.
Learn more: Visitor Connect·Multi-Location Tool·Geographic Insight
Boost Direct Mail ROI 30-50% Using High-Intent Website Visitors and Predictive Modeling
Two powerful targeting strategies, one goal: better direct mail ROI. Learn how website visitor identification captures prospects at the moment of interest while predictive modeling finds the people most likely to convert.
Learn more: Visitor Connect·Predictive Model Lists·Direct Mail Printers
Deliver 5.2x ROI by Identifying Donation Form Abandoners
Most prospective donors who start the online donation process never finish. Learn how to identify these high-intent abandoners and retarget them through direct mail, email, and other channels—including a real-world campaign that generated 5.2x ROI.
Learn more: Visitor Connect·Charitable Organizations·Donation Platforms