Inbound Insight APIsAccess Powerful Data Services and Solutions via API
Inbound Insight partners with organizations seeking powerful automated data-marketing workflows. We offer a broad array of solutions that can be accessed via standard client-specific APIs and custom APIs (plus automated SFTP workflows).
Client partners with their own platforms have the option to trigger API calls automatically or via their own internal support-facing or customer-facing UIs. With "Inbound Insight Inside" your solutions become more powerful, boosting results and providing differentiation and switching barriers.
Functionality available via our suite of APIs is also available via the InboundInsight.io platform, so features not yet automated can be accessed during the development period.
Visitor Connect® Website Visitor Identification APIs
We currently offer six (6) APIs specifically for the Visitor Connect website retargeting solution:
Create a new Visitor Connect tracking pixel with full configuration including geographic targeting, engagement rules, bundle config, SFTP delivery, and advanced output options.
Update the configuration of an existing Visitor Connect pixel, including geographic targeting, engagement rules, bundle config, delivery settings, and advanced output options.
Retrieve the list of customers associated with a reseller account. Optionally filter by client name to find specific customers.
Retrieve identified website visitor leads within a specified date range. Results are paginated for large datasets.
Suppress specific leads from Visitor Connect output by email address or SHA-256 hashed email. Use this to maintain compliance with opt-out requests.
Retrieve the current status and performance details of an existing Visitor Connect pixel, including installation status, output type, lead counts, and session counts.
Insight APIs®
Inbound Insight's unique architecture allows you to create custom APIs using one or more "Data Enhancement Packages" from our standard menu of options, including:
- Postal Contact Append to Email and/or Phone (3 options)
- Record Completion – Name or Street (2 options)
- Consumer Email or Phone Append (5 options)
- Data Hygiene (ZeroMovers® NCOA)
- Demographic Append (7 options)
Selecting one or more creates a data enhancement waterfall that can be named and saved, immediately creating a custom Insight API with URL, API key and Postman code sample.
To create an Insight API, log in to your InboundInsight.io account and click the Bundle Set Up tab. Your list of API keys appears on the Insight Bundle API Keys tab.
Advanced Custom APIs
Another set of APIs is available for advanced data processing associated with custom Predictive Models, Personas or Location Distances. We can set these up for you and make them available as "data packages" that can be used to create a standalone Insight Bundle or one that also includes other standard or custom data services.
Based on a client-specific predictive model.
Based on a client-specific persona model.
Based on a snapshot of locations uploaded to the Location Tool, this data service determines the closest client location to the input addresses and calculates the distance in miles and the fastest location in terms of drive time.
Types of API Input Sources
- Post data to the API from your platform
- Upload data and process using InboundInsight.io platform's "Batch UI" with the desired Insight API chosen from the drop down
- Append to a stream of client-specific Visitor Connect leads
For more information contact [email protected].