Marketing Platforms
Audience and Insight Solutions
Marketing Platforms seek new ways to extend their data capabilities. This can be achieved by integrating with the InboundInsight.io DaaS Platform and individual audience and insight solutions.
The Platform is built on a layer of flexible APIs and offers many automated ways to send data, retrieve data and set up Visitor Connect pixels and Insight Bundles including API and SFTP.
Marketing Platform
Data Marketing Solutions
| Solution | Conversion Use Cases |
|---|---|
| Visitor Connect | Help your clients identify anonymous website visitors and convert them into leads. Perfect for identifying who abandoned their online cart. Use the Multi-location tool to determine which location is closest to where the prospect lives. Use Visitor Connect B2B to identify visitors to your own website. |
| Actively Engaged Prospects | Enable your clients to turn their email-only prospect data into actionable names and addresses, unlocking demographic insight and digital reach. |
| Best Customer Clones | Empower your clients to find lookalike audiences that match their best customers at each location. Scale winning customer profiles across all territories. |
| Perfect Timing / In-Market | Support your clients in targeting prospects when they're actively shopping for their services. Reach new movers, life event triggers, and in-market buyers near each location. |
| Person-Level Insight | Help your clients enrich their CRM with demographic and behavioral data for each contact. Understand customer profiles and preferences across all locations. |
| Complete Data Records | Assist your clients with filling gaps in customer contact information with emails, phone numbers, and addresses. Enable multi-channel marketing campaigns for each location. |
| Geographic Insight | Allow your clients to accurately determine their market area around each location. Use the Multi-location Tool to determine which location is closest and use this to trigger variable data campaigns, driving foot traffic. |
| DaaS Platform | Marketing Platforms appreciate the ability to process orders, and set up and monitor client website leads activity using the InboundInsight.io platform. |