In-Market LeadsWho Are Your Best Prospects?
People Recently Browsing for Your Product or Service.
Reach engaged prospects before they buy from your competition
Capture Buyers While They're Actively Searching
Prospects who didn't find your website yet are likely browsing other content websites for the best provider of the product or service they seek.
This is where "In-Market Leads" can help. We can provide you with the name, home address and email of people searching for hundreds of products in the past week, or month. Now you can get your message to them before they purchase elsewhere.
Be first to get your message to target buyers who are in-market for your products right now.
Search Thousands of Online Intent Signals
Find People In-Market for Your Product or Service Now
To Use in Your Next Direct Mail or Email Campaign
In-Market Leads – Key Benefits
First to Market
Reach engaged prospects first, before they buy from your competition
Demographic Filtering
Option to filter demographically based on your ideal customer profile
Daily Fresh Leads
Get names and addresses of people searching in the past day, week or month
Privacy Compliant
Suppress existing customers, leads or privacy opt-outs
Local Targeting
Identify nearby prospects living near one of your physical locations (optional)
Hundreds of Categories
Choose from hundreds of in-market categories to match your business
What types of products and services are available?
Anything you need! See some examples below. Plus, we can create custom categories just for you!
| Category | Product/Service |
|---|---|
| Automobile | New Car (Brand/Model) |
| Automobile | Parts & Accessories |
| Charitable Giving | Political / Religious, etc. |
| Consumer Electronics | By Retailer or Brand |
| Consumer Products | Jewelry / Apparel |
| Financial Services | Home Refi / Mortgages |
| Financial Services | Annuities / Mutual Funds |
| Health | Back or Joint Pain |
| Health | Hearing Aids |
| Home Products | Furniture / Mattresses |
| Home Products | Solar Panels / Roofs |
| Home Services | Home Remodeling |
| Insurance | Health, Life or P&C |
| Insurance | Individual Medicare Plans |
How is the data collected?
Our partners identify - based on their existing relationship - people browsing on their websites. The content of the web pages determines the user's product or service intent.
What is In-Market/Trigger Lead reach?
Data is collected from 30 billion monthly U.S. page visits from 1.5 billion devices across one million page URLs.
Is the data Privacy-compliant?
Yes. We go to great lengths to ensure that all privacy regulations are met. All emails are CAN-SPAM compliant and all data is encrypted to the point where we deliver your leads.
How fresh is the data?
Very. You can pull data based on past week or even past couple of days with an option to receive an ongoing daily feed via FTP.
Additional Information
- Unlike other services, you get the name, postal and email address (with an option for social media). You can also filter on demographics.
- You get name, home address and email.
- You can choose lists based on activity in the past week, the past month or up to the past 6 months.
Primary Product
In-Market Leads of people browsing content websites for your product or service in the past week or month
Related Products
Phone Append (Mobile, Ind, HH)
Related Solutions
Frequently Asked Questions
Common Questions About Online Intent Leads
What are Online Intent Leads?
Online Intent Leads are identifiable prospects showing current online research or shopping activity related to particular products, services or topics. They help marketers reach people when there is evidence they may currently be in-market.
How are intent leads different from demographic prospect lists?
Demographic lists identify people based primarily on who they are—their characteristics, household attributes or geography. Intent data adds a timing signal by identifying people demonstrating recent interest in a relevant product, service or topic. Predictive Model Lists can be combined with intent for sharper targeting.
Why is intent data valuable for direct marketing?
Someone who fits an ideal customer profile may not currently be ready to buy. Intent signals can help marketers identify prospects whose recent behavior indicates that they may be actively researching or shopping for what the marketer offers.
Can Online Intent Leads be used for direct mail?
Yes. Inbound Insight can provide identifiable prospects with postal information so Online Intent Leads can be used for direct mail campaigns as well as other permitted direct marketing applications.
Can Online Intent Leads be geographically targeted?
Yes. Intent audiences can be filtered geographically so marketers can focus on prospects within the states, ZIP codes or other applicable markets they serve, including assignment to the nearest location with the Multi-Location Tool.
What types of intent categories are available?
Intent signals are available across a large range of B2C and B2B products, services and topics. The appropriate categories depend on the marketer's offering and target audience. Website activity on your own site can also be captured with Visitor Connect®.
Industries Using Online Intent Leads
In-market prospect leads are used across these industries to reach consumers while they are actively shopping.