Segmentation System AppendPersonicx® and Connex Clustering
for Precise Audience Segmentation
Both segmentation systems available via Insight API®,
InboundInsight.io Platform UI, or automated SFTP
Personicx® Lifestage Clusters
Personicx® is a sophisticated household-level segmentation system with 70 distinct lifestage clusters based on demographics, behaviors, and lifestyle patterns. Each cluster represents a unique combination of age, income, marital status, presence of children, home ownership, net worth, and urbanicity.
Key Features of Personicx®
- 70 Lifestage Clusters: Granular segmentation from "Elite Earners" to "Thrifty Singles" capturing the full spectrum of consumer lifestyles
- Rich Demographic Detail: Each cluster defined by age range, marital status, income, net worth, children presence, and geographic preference
- Prominence Scoring: Each cluster rated 1-10 for social/economic prominence to identify high-value segments
- Life Stage Focus: Captures critical life transitions like new families, empty nesters, and retirees for timely targeting
Customer Analysis
Analyze your customer base by Personicx® cluster to identify your best-performing segments and understand which lifestages drive the most value.
Lookalike Prospecting
Target prospects who match your best customer clusters to acquire new customers with similar characteristics and behaviors.
Example Clusters: "Elite Earners" (affluent married homeowners 46+), "Well-Funded Families" (married homeowners with children, $200K+ income), "Prosperous Metropolitans" (single urban professionals), "Sunset Stability" (56+ singles, established net worth)
Connex Audience Segments
Connex provides multiple complementary segmentation dimensions, offering both household-level and geographic clustering with flexible grouping options. This multi-dimensional approach allows you to segment audiences in the way that best fits your specific marketing objectives.
Connex Segmentation Dimensions
Household Clusters (130 segments)
Granular household-level segments for targeted communications that maximize ROI by aligning offers with those most likely to respond and convert.
Digital Clusters (35 segments)
Target consumers based on online behaviors, social media activity, mobile usage patterns, and digital buying habits and preferences.
Family Clusters (16 segments)
Higher-level segmentation based on groupings of the more granular household clusters, ideal for simplified targeting and strategic insight.
Multiple Grouping Options
Clusters group into Digital, Family, Generations, Life-Stage, and Messaging dimensions for flexible analysis
Geographic Segments
Includes both household and geo-level segments (Neighborhood and Family) for location-based targeting
80/20 Analysis
Identify and remove worst-performing clusters while prioritizing segments delivering the highest ROI
Three Ways to Access Segmentation Data
Both Personicx® and Connex segmentation systems are available through multiple access methods to fit your workflow:
Insight API®: Real-time cluster appends for inbound leads and new customers as they enter your systems
InboundInsight.io Platform UI: Batch processing through our web interface for file uploads and manual appends
Automated SFTP: Scheduled file transfers for automated nightly or weekly batch processing
Get Started with Segmentation Appends
Our data experts can help you determine which segmentation system and access method best fits your needs. We can analyze your customer base to identify best and worst-performing clusters, recommend lookalike audiences, and suggest optimization strategies based on 80/20 analysis. Contact us to discuss your segmentation goals.