Retail & eCommerce
Better Audiences for Retail & eCommerce Growth
Recover More Sales. Acquire More Customers. Drive More Store Visits.
Reach shoppers based on what matters most: who is most likely to buy, when they are actively shopping, what they do on your website, and — for multi-location retailers — which store is most convenient.
Prospect Audiences for Retail & eCommerce Marketers
Inbound Insight helps retail and eCommerce marketers identify and reach more high-potential prospects across direct mail and email. Retailers can identify anonymous website visitors and abandoned-cart shoppers with Visitor Connect® — website visitor identification, reach consumers actively researching relevant products with Online Intent Leads — in-market prospect leads, and use Predictive Model Lists — predictive prospect audiences to find new prospects who resemble their best customers.
Multi-location retailers can match each prospect to the most appropriate nearby store with the Multi-Location Tool — prospect-to-location matching, and keep customer and prospect records complete and current using Insight APIs® — data enrichment APIs.
5 Ways to Find More Conversion-Ready Shoppers
Use one solution — or combine them to build a stronger retail audience.
Website Visitor Leads
Identify high-intent shoppers
Identify anonymous website visitors, including shoppers who begin checkout but do not purchase. Prioritize the visitors most worth retargeting.
Best for
Abandoned carts • High-value visitors • Browse/checkout retargeting
Predictive Model Lists
Find likely buyers
Use your best customers or purchasers to build a custom model and identify new prospects most likely to convert.
Best for
Customer acquisition • Catalog/direct mail • Prospecting
Online Intent Leads
Reach active shoppers
Reach consumers actively researching the products and categories you sell across the web, then activate them in direct channels.
Best for
In-market acquisition • Category campaigns • Seasonal demand
Store Drive-Time Personalization
Connect shoppers to the right location
Assign each prospect or identified website visitor to the most convenient store using distance or actual drive time.
Best for
Multi-location retail • Store traffic • Local offers
New Mover & Life Event Audiences
Reach shoppers when needs change
Reach consumers during high-spend transition periods when they are establishing new shopping habits and buying for the home.
Best for
Home goods • Furniture • Local retail • New-customer acquisition
The Right Audience for Every Retail Growth Goal
Match the solution to the shopper behavior or business objective.
| Goal | WebsiteVisitors | Predictive | OnlineIntent | DriveTime | New / LifeEvents |
|---|---|---|---|---|---|
| Abandoned Cart Recovery | |||||
| High-Value Website Retargeting | |||||
| New Customer Acquisition | |||||
| Store Traffic / Local Offers | |||||
| Category / Seasonal Campaigns | |||||
| Catalog / Direct Mail Prospecting | |||||
| New Home / Household Purchases | |||||
| Omnichannel Retargeting |
Go Beyond Demographics
Age + income + homeowner can describe a shopper — but they don't tell you who is ready to act.
Already Shopping With You
Website Visitor Leads
Most Likely to Buy
Predictive Models
In-Market / Ready to Buy
Online Intent Leads
Close to a Store
Drive Time / Location
New Needs / New Habits
Movers & Life Events
Build a more Conversion-Ready Audience™ by considering four dimensions: In-Profile · In-Market · In-Territory · In-Sync.
Better Audiences. Better Results.™
Recover More Abandoned Carts
Visitor Connect® lets you identify, qualify and prioritize checkout visitors — not simply retarget every site visitor.
1
Checkout Started
Shopper reaches checkout
2
Visitor Identified
Name + address + email
3
Cart Value Captured
Prioritize revenue potential
4
Rules Applied
Suppress buyers / low-value carts
5
Retarget
Direct mail • Email • Other channels
Precise Pixel Firing Rules
Focus identification on the visitors with the greatest conversion and revenue potential.
Engagement
Fire after a minimum number of pages viewed and/or time on site.
2+ pages • 20+ seconds
Pages
Fire only on selected high-intent pages or checkout paths.
/checkout • /cart • /product
Prevent Firing
Exclude conversion/thank-you pages, existing buyers, or carts below a threshold.
thank-you page • price < $100
Cart Value
Capture checkout value and prioritize higher-value abandoned carts.
$85 cart vs. $850 cart
Don't retarget every visitor.
Identify and prioritize the shoppers — and abandoned carts — with the greatest revenue potential.
Reach Shoppers Already In-Market
Online Intent Leads can identify consumers actively researching the products and categories you sell.
Examples from Inbound Insight's online intent taxonomy
- Apparel & Accessories
- Footwear
- Beauty & Personal Care
- Consumer Electronics
- Home & Garden
- Furniture & Mattresses
- Sports & Fitness
- Luxury & Premium
- Pets & Animals
- Babies & Children
- Gifting & Occasions
- Food & Beverage
Turn Intent Into an Actionable Retail Audience
- Find active category shoppersReach people researching apparel, electronics, home goods, beauty, sporting goods and more.
- Layer in geographyLimit audiences to store markets, ZIPs, states or delivery/service areas.
- Prioritize with predictive scoringCombine in-market timing with predictive scoring for who is most likely to convert.
- Activate in direct channelsDeliver name, address and optional email for direct mail, email or digital onboarding.
Turn Every Store Into a Local Acquisition Market
Combine shopper intent + nearest store + actual drive time for highly relevant local outreach.
Target by:
ZIP Code • Radius • Market Area
Distance • Actual Drive Time
Personalize every record with:
- ✓Nearest store name
- ✓Distance from home
- ✓Drive time to store
- ✓Store-specific offer or creative
“Your nearest store is just 8 minutes away.”
Built Around Your Retail Campaign
Configure audiences around the way you sell — online, in-store or both.
Your channel
eCommerce • Store • Omnichannel
Your product
Category, brand, SKU or offer
Your best customers
Predictive models from buyers
Your timing
Intent • Website • Life events
Your geography
Store markets • ZIPs • Drive time
Your suppression
Customers • Buyers • Low-value carts