Three Ways You May Be Missing Great Prospects
Traditional audience targeting often starts with demographics, geography, past behavior or familiar list sources. Those can be useful—but they may not tell you who is most likely to act now.
LIKELIHOOD
Who is most likely to convert?
Predictive Model Lists
Use your best customers or converters to build a predictive model, then identify new prospects with characteristics associated with higher conversion potential.
Explore Predictive AudiencesTIMING
Who is actively in-market now?
Online Intent Leads
Reach people currently researching and shopping online for the products or services you offer.
Explore Online Intent LeadsENGAGEMENT
Who has already shown interest in you?
Website Visitor Leads
Turn anonymous website visitors into identified, actionable prospects you can reach through direct marketing.
Explore Website Visitor LeadsYou don't necessarily need to change your campaign.
You may just need to change who you put into it.
Better prospect audiences can supplement the lists and targeting you already use—or provide an alternative when existing audiences are underperforming.
Different Signals. Different Opportunities.
Use one—or combine them.
Each approach can uncover prospects for a different reason. The best starting point depends on your campaign, available data and acquisition objective.
Better Audiences for Marketers—and the Partners Who Serve Them
Marketers
Use stronger audience signals to find additional customers, members, patients, donors or prospects for direct marketing campaigns.
Agencies & Direct Mail Providers
Help your clients find better prospects and improve campaign performance by adding predictive, in-market and website-engagement audiences to the services you already provide.
Built for Direct Marketing
Use better prospect audiences in the channels you already use.
Direct Mail
Digital Activation
Retargeting
The audience changes. Your campaign doesn't necessarily have to.