Franchise & Multi-Location
Better Audiences for Every Location
Turn National & Regional Demand Into More Local Customers.
Identify high-intent prospects, route each person to the right location or service territory, and personalize outreach with the nearest store, office or franchise location.
Prospect Audiences for Franchise & Multi-Location Brands
Inbound Insight helps franchise systems and multi-location brands turn national demand into local customers without one location competing against another. The Multi-Location Tool — prospect-to-location matching assigns every prospect to the correct store, branch or territory using distance and drive time, so each market gets a clean, non-overlapping audience.
Online Intent Leads — in-market prospect leads and Visitor Connect® — website visitor identification capture local demand from a national website, Predictive Model Lists — predictive prospect audiences scale what works in one market to the rest, and Insight APIs® — data enrichment APIs deliver audiences into corporate and franchisee systems.
5 Ways to Build Stronger Local Audiences
Use one solution—or combine them to create a conversion-ready audience for every market.
Website Visitor Leads
YOU — Turn brand website traffic into local prospects
Identify anonymous website visitors, then route qualified prospects to the most relevant local location or service area.
Best for
National websites • Local retargeting • High-intent visitors
Location / Drive-Time Personalization
WHERE — Match every prospect to the right location
Determine the nearest or most convenient location using distance or actual drive time and append location-specific fields for personalization.
Best for
Stores • Offices • Clinics • Franchise territories
Online Intent Leads
WHEN — Reach people actively shopping now
Find consumers researching the products or services your locations sell, then filter and route those prospects into local markets.
Best for
In-market acquisition • Category demand • Local offers
Predictive Model Lists
WHO — Find people most likely to convert
Build a custom model from your best customers or converters and use it to prioritize new prospects across every market.
Best for
Prospecting • Expansion • Higher campaign ROI
New Movers & Life Event Audiences
NEW — Win new local relationships early
Reach consumers entering a market or experiencing changes that create new needs, loyalties and local buying relationships.
Best for
Local services • Retail • Fitness • Home services
The Right Audience Strategy for Every Multi-Location Category
Different categories have different purchase cycles—but local relevance improves almost every distributed brand.
| Category | WebsiteVisitors | DriveTime | OnlineIntent | Predictive | New / LifeEvents |
|---|---|---|---|---|---|
| Restaurants / Food | |||||
| Retail Stores | |||||
| Home Services | |||||
| Automotive Services | |||||
| Fitness / Wellness / Personal Care | |||||
| Education / Children | |||||
| Pet Services | |||||
| Health / Senior Care | |||||
| Real Estate / Property | |||||
| Business / Local Services |
Go Beyond Radius + Demographics
A ZIP-radius list tells you who lives nearby. Conversion signals tell you who is most worth reaching—and where to send them.
Already Engaging
Website Visitor Leads
Right Local Market
Drive Time / Location
In-Market / Ready
Online Intent Leads
Likely to Convert
Predictive Models
New to the Market
Movers & Life Events
Better Audiences. Better Results.™
Turn Centralized Demand Into Local Conversions
The signature opportunity for multi-location brands: identify demand centrally, then activate it locally.
1
Prospect Signal
Website visitor or intent lead
2
Identify
Name • Address • Email
3
Match Location
Distance + actual drive time
4
Personalize
Local name • offer • creative
5
Activate
Mail • Email • Digital
One Brand. Hundreds of Local Markets.
Build a repeatable audience program centrally while preserving local relevance and franchisee or location-level control.
Fair Lead Routing
Assign each lead to the correct local market.
Local Personalization
Use location name, drive time and market-specific creative.
Budget Control
Set lead volumes or campaign rules by location.
Scalable Automation
Deliver via platform, API, SFTP or workflow integrations.
Centralize what should be consistent: audience rules • suppression • scoring • data quality • measurement.
Localize what drives response: location • offer • creative • budget • timing.
Why Drive Time Matters
The closest location by straight-line distance is not always the fastest or most convenient location to reach.
Target by:
ZIP Code • Radius • Market Area
Distance • Actual Drive Time
Personalize every record with:
- ✓Calculate actual drive time to every relevant location
- ✓Append the nearest location—and optionally the two fastest locations
- ✓Personalize creative with local location name, distance and drive time
- ✓Route national website leads fairly and consistently across local markets
You're just 8 minutes from our Main Street location.
Built Around Your Franchise or Multi-Location Campaign
Configure one repeatable audience strategy—then activate it market by market.
Your locations
Stores • Offices • Clinics • Territories
Your customers
Predictive models from best converters
Your demand
Website visitors • Online intent
Your geography
ZIPs • Markets • Distance • Drive time
Your localization
Location • Offer • Creative • Routing
Your controls
Suppression • Budgets • Lead limits