Multi-Location Tool
Determine Your Closest Location to Any Prospect
or Customer to Personalize Your Messaging
Prioritize and Qualify Inbound Leads, in Real Time Based On Distance from Their Home to Your Closest Location
You get Hundreds of Leads But May Not Have Their Home Address. How Do You Know If They Live Near One of Your Locations?
Upload Client
Locations in a
CSV File
- We will append latitude and longitude
- You can manage uploaded locations
File Automatically
Creates a Custom
Location Package
- Description Includes # of locations and date
- Use it in any Insight Bundle
Append Closest
Location Name
and Distance
- Upload Name & Address
- We calculate distance to all locations
- Append Closest Location
Industries Using the Multi-Location Tool
Prospect-to-location matching is used across these industries to give every store, branch or territory its own audience.
Common Questions About Multi-Location Audience Targeting
How can marketers assign prospects to the nearest business location?
Inbound Insight can match each prospect to nearby business locations, allowing marketers to build localized audiences and associate prospects with the most appropriate location.
Can prospects be assigned based on drive time rather than just distance?
Yes. Drive-time analysis can account for the actual road network and travel time, which can produce a different location assignment than simple straight-line distance.
Why is drive-time targeting useful for direct mail?
For businesses with multiple locations, drive-time targeting helps ensure that prospects receive marketing associated with a practical nearby location rather than simply the geographically closest point.
What types of businesses can use multi-location targeting?
Multi-location targeting can be useful for banks and credit unions, retailers, healthcare providers, personal-service businesses, franchises, dealer groups and other organizations operating multiple physical locations.