Campaign Attribution AnalysisPrecision Matching Technology
That Finds 20-30% More Conversions
Superior attribution using UniqueLink® ID technology
instead of error-prone string matching
The Challenge of Campaign Attribution
Accurately matching converters to your marketing campaigns is essential for measuring ROI and optimizing future efforts. Traditional approaches using name and address string matching face significant challenges due to the many ways people identify themselves—different name variations, pre- and post-marital last names, and inconsistent address formatting all lead to missed matches and unreliable attribution data.
Our Attribution Matching Methods
We offer flexible matching options to identify converters associated with your campaigns:
Name and Address Matching with UniqueLink® ID
Our proprietary UniqueLink® ID technology dramatically improves match rates by creating consistent identifiers that account for name and address variations, finding 20-30% more matches than string matching without introducing false positives.
Email-Based Matching
Match using standard format or SHA256 hashed emails for privacy-compliant attribution when email addresses are available for both your prospecting audience and converters.
How UniqueLink® ID Simplifies Attribution
By appending person and household UniqueLink® IDs to both your prospecting audience file and your converter file, we transform complex matching challenges into simple, reliable link comparisons:
The UniqueLink® Advantage
- Eliminates String Matching Errors: No more missed matches due to "Bob" vs "Robert," maiden vs married names, or "Street" vs "St."
- Consistent Identifiers: Each person receives a unique, permanent ID that remains constant across name and address variations
- 20-30% More Matches: Captures conversions that traditional methods miss while maintaining accuracy
- Household-Level Insight: Track conversions at both person and household levels for comprehensive campaign analysis
Why String Matching Falls Short
Traditional string matching approaches face numerous challenges:
Name Variations: People use nicknames, middle names, initials, and formal names inconsistently across different interactions
Marital Name Changes: Pre- and post-marital surnames create matching gaps that traditional methods struggle to bridge
Address Formatting: Abbreviations, unit numbers, directionals, and punctuation differences prevent matches on identical physical locations
Get Started with Accurate Attribution
Stop losing attribution data to matching errors. Contact us to learn how UniqueLink® ID technology can improve your campaign attribution analysis and give you more accurate ROI measurements.