UniqueLink® IdentityRecognize and Match More People Across
Marketing Channels and Data Silos
The identity framework that connects people
to create relevant experiences and accurate attribution
The Identity Challenge
The inability to recognize people across multiple channels and data silos leads to missed opportunities, disconnected experiences, and inaccurate campaign attribution. Without a stable identity framework, brands struggle to create the personalized experiences customers expect while accurately measuring marketing effectiveness.
The UniqueLink® Solution
UniqueLink® Identity is our proprietary person and household linking technology that creates consistent, permanent identifiers for individuals and households. By recognizing significantly more people than traditional methods, UniqueLink® enables brands to accurately identify and connect with people anytime, anywhere to create relevant experiences and measure true campaign impact.
Key Benefits of UniqueLink® Identity
Superior Recognition
Identify significantly more people across channels and touchpoints, dramatically expanding your addressable audience and attribution accuracy.
Clean, Complete Data
Reduce duplicates and undeliverable mail by 8-10% while ensuring correct and complete customer records across all systems.
Single Customer View
Create a unified view of each customer across all touchpoints, enabling personalized experiences and accurate journey mapping.
How UniqueLink® Identity Works
UniqueLink® assigns each person and household a unique, permanent identifier that remains constant regardless of name variations, address changes, or other data inconsistencies. This technology transforms complex identity resolution into simple, reliable matching:
Core Capabilities
- Person-Level IDs: Unique identifiers that follow individuals across name changes, address moves, and data variations
- Household-Level IDs: Link family members and household relationships for comprehensive audience understanding
- Cross-Channel Recognition: Identify the same person across web, email, direct mail, and other marketing channels
- Real-Time Resolution: Link identities instantly through API access for dynamic customer experiences
Key Use Cases
Campaign Attribution Analysis
Append UniqueLink® IDs to both prospecting and converter files to simplify attribution matching. Instead of complex string matching on names and addresses, simply match the consistent IDs to find 20-30% more conversions without false positives.
Customer Data Platform Enhancement
Build a stable, flexible identity backbone for your CDP that eliminates duplicates, connects data silos, and provides a true single customer view across all enterprise systems.
Cross-Channel Marketing
Recognize 4X more customers across media channels to reduce wasted ad spend by as much as 10% while delivering more relevant, personalized messaging at every touchpoint.
Customer Journey Visibility
Track individual customers across the entire journey from first touch to conversion, understanding which channels and messages drive action at each stage.
Why UniqueLink® Outperforms Traditional Methods
Beyond String Matching: Traditional name and address matching fails on nicknames, maiden names, and address variations. UniqueLink® eliminates these errors with consistent identifiers.
System Integration: Plug UniqueLink® IDs into existing CRM, CDP, and marketing platforms without requiring system overhauls or complex implementations.
Get Started with UniqueLink® Identity
Transform how you recognize and connect with customers across every channel. Contact us to learn how UniqueLink® Identity can improve your customer experiences, increase attribution accuracy, and reduce wasted marketing spend.