Audience Grok™Your Personal Marketing Audience
Consultant
Audience Grok™ is your personal marketing audience consultant. A service that solves your need for advanced B2C campaign audience targeting options by expertly analyzing proprietary consumer databases to recommend the best strategies to maximize your brand's marketing campaign results.
The Challenge Marketers Face
While U.S. direct marketers have access to rich identity graphs that collectively contain more than 10,000 audience filters for creating successful campaigns:
No single data compiler has access to all the data filters
The proprietary databases are not easily searchable
There is too much information for most marketers to easily make sense of it all
The Audience Grok Solution
Audience Grok leverages deep marketing expertise and access to the contents of leading proprietary consumer databases to provide you with tailored audience targeting recommendations for your brand.
The proprietary consumer data analyzed includes contact information (e.g., names, addresses and emails) of all U.S. adults plus the targeting filters needed to achieve high-performing marketing campaigns, including:
Data Elements
Individual and household traits, interests, property characteristics
In-Market Indicators
People recently browsing thousands of content websites
Propensity Models
Thousands of pre-made predictive models
Segmentation Systems
Dividing households into from a few to >100 clusters
How Audience Grok Works
Share Your Goals
Answer a few questions about your product or service, your marketing campaign goals, and the targeting options you've tried in the past.
Expert Analysis
Our experts use your input to evaluate thousands of options from available consumer data sources.
Get Recommendations
We provide you with a prioritized list of suggested audience filters from the consumer databases, plus advanced targeting strategies and suggestions for which options to test.
Launch Your Campaign
Use these recommendations to obtain one or more audience lists for your direct marketing outreach.
About the Name: "Grok" is a term created by Robert Heinlein in his 1961 novel "Stranger in a Strange Land" and means to convey a profound understanding of something. Audience Grok is a trademark of Inbound Insight, LLC.